Using the Lead Finder

The Lead Finder (in the left sidebar) is where you describe who you want to reach. You combine filters; the count updates as you go, and the results show people with their contact details masked until you reveal them.

Searching is free. Change filters as often as you like.

How filters combine

• Different filters narrow each other. Job title and company size and industry: a person must match all of them.
• Several values inside one filter widen it. Industry Software Development or IT Services and IT Consulting.
• Job title and Department count as one group. A person matches if they fit either — so Job title: CFO plus Department: Finance finds CFOs and anyone in finance.

The filters

Job titles

Free text. Type the titles you want, like Head of Sales or VP Marketing. Matching is whole-word: CFO matches “CFO” and “Group CFO”, not “CFOs Office Assistant”. LeadSonar also expands common roles to their usual variants, so CFO also finds “Chief Financial Officer”.

Exclude job titles

Removes anyone whose title contains these words. Use it to clean up a broad search: assistant, intern, associate.

Seniority

Five levels: C-level, VP, Director, Manager, Staff. The Owner, Founder and Partner options are matched on the job title itself, so they find real owners and founders rather than every C-level.

Department

19 departments, from Operations and Executive to Sales, Marketing, Finance and Engineering.

Industry

Pick a category, then narrow to specific industries inside it. Industries describe the company, not the person.

Company size

Seven bands: 1-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001+ employees.

Revenue

Revenue bands from Under 1 Million to 1 Billion and Over.

Revenue is estimated from headcount

The revenue bands are derived from company size, not from reported revenue. Each revenue band lines up exactly with a size band, so filtering by both adds no extra precision. Use whichever reads more naturally for your ICP.

Company type

Private, Education, Government, Nonprofit. Most B2B searches want Private, which excludes schools, public bodies and charities in one click.

Country

The data is US-focused

About 68.6 million people in the database have a country, and almost all of them are in the United States. Every other country has under 30,000 people (Canada about 14,000, the UK about 13,000). If your market is outside the US, check the count before you plan a campaign around it.

Keywords (include / exclude)

Keywords match against the company’s description — what the company says it does — never the person’s title. Use them for niches no industry captures: payroll, cold storage, HIPAA. Matching is whole-word, so api won’t match “capital”.

Exclude keywords remove companies whose description mentions a word: staffing, recruitment, nonprofit.

Company name

Find people at one specific company.

Presets

Save a set of filters as a preset to reuse it later. Presets are saved to your account, so they follow you to any browser or device you log in from.

Reading the count

• With only company filters (size, industry, country…), the count is exact.
• As soon as you add job titles, keywords or departments, the count becomes an estimate (shown as ~), worked out from a sample. It’s a good guide for planning, but the number of people an export delivers can differ from it.

When a search returns nothing

1. Too many narrow filters together. Remove one at a time and watch which one empties the result.
2. A non-US country. See the note above.
3. A keyword that’s really a job title. Keywords search company descriptions; put roles in Job titles.

The count panel highlights which filter removed the most people — start there.