AI enrichment and copy
Enrichment means filling in more about a lead so you can decide who to email first and what to say. LeadSonar reads each company’s own website and fills in fields from what it finds there.
What you can add
Section titled “What you can add”Enrichment is sold in bundles. You’re charged once per lead per bundle, and only when that bundle actually filled something in.
Enrichment — 1 credit per lead
Section titled “Enrichment — 1 credit per lead”| Field | What it tells you |
|---|---|
| ICP grade | How well the lead fits the customer you described: A (strong fit) to D (poor fit). |
| Who they sell to | The company’s own customers, in a few words. |
| Company type | What kind of company it is, in plain words (“payroll software provider”). |
| What they sell | Their main product or service. |
AI personalization — 1 credit per lead
Section titled “AI personalization — 1 credit per lead”| Field | What it is |
|---|---|
| Opener | A first line that refers to something real about the company. |
| Subject line | A short subject line written for cold email. |
| Cold email | One complete email built from your offer. |
EmailShield verification — 3 credits per lead
Section titled “EmailShield verification — 3 credits per lead”Checks whether the address can receive email. What verification does →
How to run it
Section titled “How to run it”- In Lead Finder → My Leads, select the people you want to enrich (up to 500 per run).
- Click Enrich selected and choose the bundles you want.
- Describe who you sell to (your ICP) in one or two sentences — up to 500 characters.
- If you chose AI personalization, describe your offer — up to 2,000 characters. Paste what you’d tell a new salesperson: what you sell, who it’s for, and the result it gets.
- Run it. Results appear in My Leads as they finish.
Only cells a lead is still missing are filled and billed, so re-running enrichment on a list doesn’t charge you again for fields you already have.
Why some cells stay empty
Section titled “Why some cells stay empty”Enrichment is grounded: every field comes from the company’s real website. If the site can’t be read (it’s down, blocks crawlers, or is nearly empty), LeadSonar leaves the field blank rather than invent something — and you aren’t charged for it. A blank is honest; a confident guess in a cold email is how you end up describing someone’s company wrong to their face.
Writing an ICP that works
Section titled “Writing an ICP that works”- Name the kind of company, not just the industry.
- Give a size range.
- Say what makes them a fit right now — a trigger like hiring, launching, or a recent change.
- Keep it to one or two sentences. The grade compares each company against exactly what you wrote.